I’m a digital veteran who specializes in content and creative strategy. My happy place is at the intersection of creative and tech. In the course of my career so far, I’ve launched (and relaunched) award-winning digital products, earned a track record of exceeding business goals, and built high-performing teams.

For nearly two decades, at companies like Condé Nast and Hearst, I was focused on digital content strategy at consumer web sites including allure.com, seventeen.com, and parents.com, moving up the ranks from writer and editor to editorial director. In this role, I built and oversaw a team of digital editors and producers—and expanded my focus beyond content strategy and creation to include user experience, video, email marketing, e-commerce, social media, metrics, and more.

From there, I transitioned to the world of streaming apps, applying my love of storytelling, design, and all things digital to a new medium at HBO. I led a team that oversaw merchandising of the HBO and MAX streaming apps, collections curation, and email marketing—and partnered with our Digital Products team on app innovation. On the side, I dabbled in writing for HBO.com (mostly about documentaries).

In my current role at Netflix, I’m part of a global Product Creative Strategy team that creates, curates, and optimizes what Netflix’s 270 million members experience in product—driving discovery, viewership, and retention within the world’s leading streaming entertainment service.

My writing and reporting has appeared in print and digital titles like Allure, Time Out New York, CMJ New Music Monthly (RIP), elle.com, and refinery29.com. And I’ve taught writing and editing for digital media at New York University’s School of Continuing Studies.

In my spare time, I enjoy mentoring students attending my alma mater, the S.I. Newhouse School of Public Communications at Syracuse University. I am a member of the International Academy of Digital Arts and Sciences, and a judge of both The Webby Awards and the Newhouse School’s Mirror Awards.

I’m more comfortable asking the questions than being interviewed, but I don’t mind talking style with The New York Times.